TV Commercials; Or, has the river gone up since you scouted that location?

Last week, we shot new television commercials for our largest client. The shoot for two commercials took 25 hours over a two day period.

We contended with rain when it was supposed to be dry, no rain when the outdoor scene called for rain, two kitchens, a hike upriver with all our gear and an overnight shoot at a local grocery store.

There were also nine actors, a food stylist, a wardrobe stylist, a makeup stylist and somewhere around ten guys who’s jobs were lights, camera and miscellaneous.

All for a grand total of 60 seconds of TV… well, actually something like 50 seconds of TV when you take into account the art cards and stock shot at the end.

The end result we’ll see next week, but I think they’re going to be really great. I was reminded of how much making TV is a team effort, and that while the Creative Director comes up with the overall concept, there are a thousand little decisions made by all those people that lead to the final product.

Posted by Megan Jonas

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